What Is an IMF for Mutual Fund Distributors and Who Needs It?
An Insurance Marketing Firm (IMF) is an IRDAI-registered entity that lets an existing AMFI ARN holder add insurance distribution to their book without giving up mutual funds. For a Delhi mutual fund distributor, it is the upgrade path from selling a single product to running an independent, multi-product distribution business under one registration.
- An IMF lets an existing AMFI ARN holder distribute insurance from up to 2 life, 2 general and 2 health insurers under one IRDAI-registered entity.
- Under Regulation 3(c), an IMF can also distribute mutual funds, pension and other financial products through licensed Financial Service Executives, so you keep your MF book and add insurance.
- Eligible entities are a Private Limited Company, LLP or Co-operative Society whose name contains "Insurance Marketing Firm" or "IMF"; minimum net worth is INR 10 lakh (INR 5 lakh for a single aspirational district).
- Since 5 February 2026, IMF registration is perpetual, with no more 3-year renewals.
- Best fit for Delhi MFDs who want an independent, multi-product entity rather than a single-insurer POSP or agent tag; Patron handles end-to-end registration from INR 24,999 (Exl GST and Govt. Charges).



