What Is an IMF for Financial Advisors, and Who Needs It?
📌 Quick Answers
An IMF (Insurance Marketing Firm) is an IRDAI-registered entity that lets financial advisors distribute insurance from up to 2 life + 2 general + 2 health insurers, plus mutual funds and other financial products.
It is built for wealth managers, RIAs and financial planners who want to add a legal, independent insurance-distribution revenue stream alongside their advisory practice.
Eligible entities are a Company, LLP or Co-operative Society whose name must contain "Insurance Marketing Firm" or "IMF"; net worth INR 10 lakh (INR 5 lakh for a single aspirational district).
Registration is now perpetual (since 5 February 2026) - no more 3-year renewal - with a mandatory CA net-worth certificate each year and Professional Indemnity cover throughout.
Patron handles incorporation, IRDAI Form A, PO/ISP onboarding and the SBI-paid INR 5,000 fee end-to-end, from INR 24,999 (Exl GST and Govt. Charges).
Delhi is one of India's largest financial-advisory markets, home to a dense base of wealth managers, SEBI Registered Investment Advisers, mutual fund distributors and independent financial planners serving high-net-worth families across Connaught Place, South Delhi, Dwarka and the wider NCR. For many of these advisors, the missing piece is a compliant way to distribute insurance and earn from it. An Insurance Marketing Firm is that vehicle. Learn how Patron sets it up below, or jump to the buyer FAQs for cost, timeline and document answers.
This page is reviewed periodically for accuracy against IRDAI notifications.



