What Is an IMF for Mutual Fund Distributors, and Who Needs It in Mumbai?
An Insurance Marketing Firm (IMF) lets an existing AMFI ARN holder distribute insurance from up to 2 life, 2 general and 2 health insurers under one IRDAI-registered entity.
Under Regulation 3(c), an IMF can also distribute mutual funds, pension and other financial products through licensed Financial Service Executives, so you keep your MF book and add insurance.
Eligible entities are a Private Limited Company, LLP or Co-operative Society whose name contains "Insurance Marketing Firm" or "IMF"; minimum net worth is INR 10 lakh (INR 5 lakh for a single aspirational district).
Since 5 February 2026, IMF registration is perpetual, with no more 3-year renewals.
It is the best fit for Mumbai MFDs who want an independent, multi-product entity rather than a single-insurer POSP or agent tag; Patron handles end-to-end registration from INR 24,999 (Exl GST and Govt. Charges).



