What Is IMF for Investment Advisors and Who Needs It in Gurugram?
An Insurance Marketing Firm (IMF) is the IRDAI-registered entity that lets SEBI Registered Investment Advisers in Gurugram add a compliant insurance revenue line without breaching SEBI's advisory-versus-distribution segregation rules. Below are direct answers to the questions advisers ask most.
Quick Answers
What is an IMF? An IRDAI-registered entity that distributes insurance from up to 2 life, 2 general and 2 health insurers, plus other financial products.
Can an individual RIA earn insurance commission? No; SEBI rules bar it, so a separate segregated IMF entity is the compliant way to add insurance revenue.
Can a corporate RIA run advisory and distribution together? Only with client-level segregation and separate staff, which an IMF arm satisfies.
Who is eligible? A Company, LLP or Co-operative Society with "Insurance Marketing Firm" in its name, INR 10 lakh net worth (INR 5 lakh for a single aspirational district), and a qualified Principal Officer.
Does it need renewal? No; registration is perpetual since 5 February 2026, and the IRDAI application fee is INR 5,000 paid from an SBI account.



